Ahead of world cup many of the companies are looking for big players to endorse their brands. Latest in the row is Beverage maker Coca-Cola, which is currently discussing an endorsement deal with Indian star Sachin Tendulkar.
A celebrity management official familiar with the development told reporters, “Coke is very keen to have Tendulkar on board.” But on the other side he clarified that no contract has been signed yet between Coca-Cola and Sachin.
When contacted a Coca-Cola India spokesman, he said, “We are always in discussions with any number of leading celebrities with regard to their support of our brands and initiatives, but we only announce formal agreements after they are signed.”
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